Travel is booming, and so are we. Now, we're looking to fill a critical role on our team.
We're aiming to hire a savvy and experienced Marketing Director to help us reach and assist even more travelers. Think you fit the bill? Keep reading for the full details, job description, and qualifications…
But here's the gist of it: We're looking for a passionate traveler based in the Minneapolis-St. Paul metropolitan area with a proven track record of creatively executing marketing strategy. That includes managing Google and Meta ads, overseeing affiliate marketing efforts, improving email marketing campaigns, driving conversions, and spearheading other marketing promotions.
We're a spirited and nimble small business based here in the Twin Cities, brimming with passionate travelers dedicated to one simple (but essential) goal: helping people travel more for less. If you're looking to blend your love for travel with a dynamic startup vibe, Thrifty Traveler is the place for you.
Sound like a job you want? We want you! But keep reading for more details.
Please submit your application by Sunday, Jan. 12, 2025!
Thrifty Traveler Marketing Director: About the Job
Thrifty Traveler is seeking an experienced marketer to join our small-yet-growing team as our Marketing Director in Minneapolis, Minnesota. The ideal candidate will have a passion for travel and a track record of executing on marketing strategy.
Responsibilities will include working with our leadership team on executing a marketing strategy that drives brand awareness, digital and traditional advertising, managing email marketing campaigns, and more. They will be responsible for managing various contractors as well as working with our social media manager.
This role has high potential for promotion to a larger marketing position with direct involvement in setting marketing strategy and building out a full marketing team.
To begin the application process, fill out this form!
Be sure to submit your application by Sunday, Jan. 12, 2025!
Responsibilities & Duties
- Working with our social media manager on influencer & affiliate marketing.
- Working directly on advertising with other team members, which will include:
- Meta, Google ads, Podcast advertising, and other forms of traditional advertising
- Email marketing execution, monitoring, and testing
- Managing relationships with contractors to execute various marketing strategies
- Monitor reporting data and provide results to the leadership team
- Growing our referral program
Qualifications & Skills
- Must be located in the Minneapolis metropolitan area
- A passion for travel
- Excellent communication skills
- Thrives in a small team setting
- Excellent organizational skills and attention to detail
- Creative and outside-the-box thinker able to come up with new and innovative ways to reach our target market
- BSc/BA in business administration, marketing, and communications or relevant field
- 3 to 5 years experience in a marketing role, including experience managing a small team
- Experience with subscription service marketing is preferred
- Professional chartered marketer (CIM) is a plus
- Experience in digital marketing with a thorough knowledge of web analytics, Meta ads, and Google Adwords
- Ability to work independently and meet tight deadlines in a fast-paced environment
- Ability to execute, follow through, and hold others accountable to deadlines
- Thorough understanding of marketing strategies and practices
Benefits
- Salary between $75,000 and $95,000, negotiable based on experience
- Hybrid work environment with gym access
- 401k matching up to 5%
- Company-sponsored health, dental, and eye insurance
- 15 days of vacation to start
- Paid parental leave
Bottom Line
Thrifty Traveler is growing faster than ever, and we're looking to hire our first-ever Marketing Director to help us reach even more travelers.
If you fit the bill, start your application by filling out this form!
Applications for this position will close Sunday, Jan. 12, 2025. Apply ASAP!